Track Account Activity with Audit Trail Eliot is a regular speaker at international and community events. After you assign the proper roles and permissions to your account users, any Marketing Cloud Security Administrator can track user actions using the Audit Trail feature. Most of the questions in this section are heavily around Content Builder. Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports. Salesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Consultant exam guide, Salesforce Certified Marketing Cloud Developer Exam, perform a subscriber preview and test send, Salesforce Certified Marketing Cloud Consultant Exam, data filters with enhanced subscriber features in Marketing Cloud. Given the desired output functionality, recommend methods for creating responsive emails. All the questions in this exam about Marketing Automation is centered around Automation Studio and the different activities within Automation Studio. Given a scenario, send and deploy an email campaign to meet the customer requirement. Be sure to separate each variable with a comma. The Salesforce Certified Marketing Cloud Email Specialist exam is a prerequisite for the Salesforce Certified Marketing Cloud Administrator exam. Again. You’ll have to update the filename being dropped or set wildcards in the Import Activity for the file it’s looking for. step. AMPscript is used extensively to pull data from data extensions using either Lookup() and LookupRows(). This post is written as a guide to help me self-study and also provide the details of the exam after I have taken it. It was around using the trust side and using your MID on that site. Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices. The first four bullets are evenly weighted and Subscriber and Data Management is heavily weighted at 28%. Given a scenario, evaluate benefits of additional Marketing Cloud products. Describe various send capabilities in the Email application. Roughly how many questions came up on MCC in the Setup section? Lookup()and LookupRows() functions allow you to—you guessed it—look for data in specified data extensions and return fields based on the values you include in the functions. The basic version of Audit Trail is available to all Marketing Cloud accounts and provides 30 days of information for all users in your account. Given a customer scenario, apply best practices of communicating with a population. I also had the question related to “how do you troubleshoot an import error where a file cannot be found from an FTP where the filename has seconds and milliseconds.” I was not sure about my answer. IP addresses You’ll use User-Initiated sends for emails that you will reuse over and over again whereas a Guided Send or more of a one-off or ad-hoc send. In this study guide, I’ll walk you through what to study for to help you pass the Email Specialist exam. You can use any variable name you want. importfile_20200216.csv, If you drop a file with hours and seconds like: Suppose your list that you are sending has a total of 20,000 subscribers. Introduction Digital marketing is changing. You will benefit from having experience and knowledge in the following: For email sends, know the difference between a User-Initiated Email send and a Guided Send and when to use one over the other. The GUID function generates a string value which is a globally unique identifier. Using this function creates efficiency and helps with performance. There were a number of questions that asked you what report to use and I just didn’t spend enough time memorizing the types of reports available. If the data extension field name has a space in it, the field name needs to be contained in quotation marks. There was mention of Field Level Encryption (FLE) and needing to keep data private and secure. The lines between digital marketing and Customer Relationship Management (CRM) is blurring because the need for highly personalized, relevant communication is greater than ever before. After completing this unit, you’ll be able to: Earlier in this module, we describe variables in AMPscript as a placeholder for data. It would help me a lot! Order of Operations Like other scripting languages, AMPscript is interpreted from top to bottom, which means that variables have to be declared and set before they can be used. Explain preference and profile center concepts. In terms of segmenting, I don’t recall questions on Audience Builder, but it doesn’t hurt to understand the tool and learn about functionality. Returns matching criteria for one data set on a table for one field of data. The code %%= v(@fname) =%% is inline AMPscript that pulls in FirstName from your sendable data extension, which was identified You’ll need to know how to Manage Business Units including the creation of the business unit and allowing access to users to certain business units. Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud. This book extends the existing Salesforce documentation to provide an authoritative reference manual on AMPscript. For example, starting with the Subject Line, you’ll need something compelling enough for the audience to open the email (for higher open rates).
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