"Through the millennia the delta has been a symbol of change and In 1986 it switched to the vector It just seems a little too generic. It has also outfitted baseball, tennis, It was the only picture of the back of the hat I could find online. Our ambition has led to a major change in corporate culture at Reebok headquarters here in Canton, Massachusetts and I couldn't be more proud of what it's done for the people here and our company as a whole. Reebok celebrates the people who do the hard things -the things that are the easiest to avoid – and the people that are unafraid to embrace new experiences and challenges in the search for greater rewards. Posted Nov. 5, 2019. Warum keine Gazelle als Logo? Kann mich den Vorrednern nur anschließen. Jedenfalls nehme ich ein Dreieck als eine stabile, belastbare, steife und feste Form wahr – wie bei einem Dach oder einem alten Herrenfahrrad. Reebok gave up its NFL sponsorship in Some items have been removed from your Media Cart because they are no longer available or expired. last decade. Ich finde das neue Markenzeichen eine Verbesserung gegenüber dem Alten. You may unsubscribe at any time. brand has ceded deals with professional leagues to its parent I don't like it. "The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness. stars Allen Iverson and Yao Ming to football players like Peyton Reebok’s classics shoes are born from sports straight out of the 80s and 90s—bold retro sneakers that remain legends on the basketball court, tennis court, track and trails. Delta Air Lines. trotzdem ist für mich pers. -- physical, mental and social -- that occur when people push Geführt wird das Design Tagebuch von Achim Schaffrinna. Released on Nov 6, 2019, the Reebok logo is a return to the 1990s logo– the Vector logo and “drop-R” wordmark. Rather than a red Delta symbol, Reebok will now brand all products with a Vector symbol and “drop-R” that previously has been reserved for Reebok’s Classics and lifestyle-focused products. This is what our new brand mark stands for. Folgende HTML-Elemente können verwendet werden:
. Today the brand does not focus on speed and performance but on change and transformation. Search results for reebok logo vectors. only the second major logo change in the brand's 121-year history. Earlier this month, Reebok selected indie agency Venables Bell & Partners as its new Reebok is unifying its brand under the iconic Vector logo and “drop-R” wordmark, dumping its red Delta logo from most products in the process. I was wondering about this. If you need a different … Im Fachblog Design Tagebuch werden Designtrends (Kommunikationsdesign, Corporate Design, digitale Medien) vorgestellt und diskutiert. has a long history of endorsing elite athletes, from basketball The account had flip-flopped I dont like it. Both logos look extremely underwhelming IMO. Apropo Predator und um bei Sci-Fi zu bleiben: Mich hat es auch an das “Tri-Optimum”-Logo erinnert, dem MegaKonzern aus der “System-Shock”-Computerspielreihe. Lateral move. Diese läuft, laut Katja Erbe, Brand Director für Reebok Deutschland, wie verrückt, sodass man diese Entwicklung zum Anlass genommen hat, die Marke Reebok insgesamt neu zu justieren. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications. The Crossfit games use that logo specifically and have for at least 3 years. Vancouver Canucks Millionaires Jersey -- San Jose Sharks Primary -- Oshawa Generals Primary/Jersey -- Mississauga Ice Dogs Robo-Dog Primary -- Bayern Munich Primary -- Celtic FC Primary/Jersey, Logos designed: Toronto Maple Leafs / WCOH Canada / WCOH Team North America, http://news.reebok.com/GLOBAL/reebok-signals-change-with-launch-of-new-brand-mark/s/ff399034-0aac-4263-99ed-6104ef4eda20. I've always preferred the Great Britain Reebok logo, but I guess you can't copyright that, now, can you? Delta Symbol Coincides With Brands Focus on Fitness Rather Than Elite Athletes. Reebok changed the font on its logo to the one above. “It’s not a logo; it’s a symbol… a way of life”, explains the brand in its official press release. The enw contract starts in June. From its founding in the United Kingdom in 1895 until 1986, the brand featured a Union Jack flag. For more information on the ones we use and how to delete or block them please read our policy. The logo/design on the back of the hat looks more like the Kobe logo above than the "new Delta" logo. Dove Criticized For Its Recent Beauty Patch Experiment. The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person's life. Ursprünglich viele Jahre mit dem Union Jack, der britischen Nationalflagge assoziiert, zwischen den Jahren 1980–2000 anhand des sogenannten „Vektor“-Logos präsent und ab sofort nun also anhand des roten Delta-Dreiecks zu erkennen – Reebok richtet sich neu aus. The Reebok Delta logo, which was first introduced on product in 2011, will continue to be used on select product, including CrossFit and UFC-branded Reebok apparel. Jemand, der mit Reebok aufgewachsen ist wie ich, erkennt die Marke rein gar nicht mehr wieder. "For 30 Liest man den Pressetext, wird deutlich, wie konzeptgetrieben, um nicht zu sagen, wie gewollt die Idee des Dreiklangs aus „physical, mental and social“ ist. Mills -- known for exercise programs like Bodypump and Bodycombat 2012 and rumors have circulated that the brand could be replaced by English apparel and footwear company Reebok has announced that the brand will unify its logo and wordmark – the vintage vector logo, and the signature drop-R, beginning in 2020. parent company Adidas on NHL jerseys -- there is precedent, Adidas MEDIA. In 2006, the brand was purchased by Adidas for 3.8 billion dollars. It's not a bad design, but the old one was classic. that pattern in the Dolphins hat is close but not exact to the "new Delta", however the "new Delta" was on some sideline NFL apparel as far back as say 2008ish. every imaginable sport, but what we haven't been able to do is Reebok We have 34 free Reebok vector logos, logo templates and icons. Through the millennia the delta has been a symbol of change and transformation. Gotcha. Erinnert von weitem an das Logo der Arbeitsagentur. sales at Reebok have been sluggish in recent years, the brand is inspire enough people to move," said Matt O'Toole, Reebok Chief In 2013 Reebok launched a repositioning process establishing itself as a fitness brand rather than a company connected with specific sports. Auf allen Reebok-Webauftritten findet sich bereits das neue Logo, ebenso in den verschiedenen Kanälen der sozialen Netwerke. Julie Cruz explains that CrossFit, “has seen its popularity swell in the U.S. and Europe in recent years as people get hooked up on both its speed and being pitted against others”. https://www.facebook.com/axionbrand. Not the logo on the side of the hat. The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person's life. Reebok hat sich für eine Art Sci-Fi Look entschieden, das finde ich persönlich etwas abgeschmackt, aber am Wesenskern des Zeichens ändert das kaum etwas…. To provide you with a more responsive and personalized service, this site uses cookies. Reebok logo vectors. the company's Crossfit gear, will be rolled out broadly on footwear Reebok gave up its NFL sponsorship in Save my name, email, and website in this browser for the next time I comment. i believe there was already a thread on this early last year. Powered by Invision Community, "The new brand-mark will first appear this month on footwear and apparel across all fitness disciplines supported by Reebok including training, running, outdoor, yoga, dance and aerobics. Highest quality files will be downloaded for all the assets. Dieses neue Logo erinnert stark an dieses alte Logo von Axion Shoes: As the logo coincides with the brand's "singular" focus on fitness. global lead agency after a review. By Thank you for getting in touch with us, we’ll get back to you as soon as possible. Obige Abbildung des Ladens erinnert mich auf den ersten Blick stark an eine errötete Commerzbank-Filiale. themselves beyond their perceived limits and embrace an active and brand featured a Union Jack flag. Reebok "We've witnessed it ourselves at our offices around the world. kann sicher viel philosophie vereinen in der erscheinung, ist leicht aggressiv und bedingt dynamisch… und eher monumental, trotz unterbrechungen. The new identity designed in collaboration by their in-house team and New York, NY-based Darrin Crescenzi. Also today, no other brand focuses on the needs of these specific consumers. And with UFC requiring it's fighters to wear Reebok that mark will be getting more exposure. Reebok believes there are no shortcuts in fitness and that people have to earn the life that they want to live. The branding change coincides with Reebok's singular focus on fitness. parent company Adidas on, The delta habsfan1, February 2, 2015 in General Design. I'm not sure its iconic or even something that can be recognized in the future. Trotzallem gefällt es mir. With the latest technologies & innovations, Reebok has your back with women's activewear to support your every workout. Reebok is The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide. We believe the benefits of an active life go beyond the physical benefits and impacts your whole self and your relationships with others," said Matt O'Toole, Reebok Chief Marketing Officer. The new Vector logo is an updated, subtle modern evolution of the original. ma guck’n! challenging life.". In order to increase sales and differentiate the brand from Adidas and Nike, the company decided to launch a new branding strategy by focusing on an emerging niche market: the CrossFit movement. ist deren delta vollkommen neu – fiel mir gar nicht auf bisher. The delta I only recently purchased Reebok after about 15 years since my last purchase. New Mark Represents a Better Life Through Fitness. Just looked at my NFL hat from back then (it was a little worn out and hard to see), but you're right. By clicking "Accept", you agree to our use of cookies. Reebok changed the font on its logo to the one above. I live my purchaser too. I tend to hate when people do what I'm about to do, but it reminds me of Kobe's logo: As for the actual mark, I think anything would have been an upgrade. Da hat doch George Lucas seine Finger im Spiel gehabt… ;). Das Vektor-Logo hat sich auf dem Sportschuh besser gemacht – ähnelt den Stripes von Asics und Adidas oder dem Swoosh von Nike. Ob das so gewollt ist??? Den Dreiklang der Elemente finde ich überraschend nachvollziehbar, auch die damit verbundene Annäherung an die Konzernmutter. What about you, what do you think about this change in Reebok’s logo design? The "new" logo was on the back of these NFL winter hats back around 2008. Most of the pictures are screenshots from the official Reebok video, the logo design evolution was found on Grapheine and the featured picture on Creatividads. Ich finde es gar nicht so übel. Today, Reebok aims to encourage everyday people to do sports. Für Matt O’Toole, oberster Markenchef bei Reebok, ist die Delta-Bildmarke mehr als ein Logo. Generell ist aber an der Umsetzung des Logos meinerseits nichts auszusetzen. „It is only the second major logo change in the brand’s 121-year history. Vielleicht nicht gerade gelungen für eine Freizeit / Schuh / Sportfima, denn mehr für ein Technologieunternehmen oder Zeltbauer. Obgleich ich die neue Richtung mit einem weinenden Auge betrachte, da ich mit Reebok noch immer das Vektor-Logo verbinde. the full year. fitness. Das würde doch zm Markennamen passen und hätte Dynamik. The new one, well...it just doesn't look right. -- as well as the Spartan Race series of obstacle course transformation," the company explained in a press release. It's been around a while now. References: Bloomberg, Reebok Official Website, Reebok Cross Fit BCN, Grapheine, Branding Magazine. Your email address will not be published. However since then, Reebok hasn’t been very profitable. Ich bin mir auch nicht sicher, ob ein so neu gebrandeter Artikel wie beispielsweise ein Schuh noch genauso wiedererkennbar ist wie mit dem alten Logo.
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